After signing the contract for Between Land and Sea with Soul Mate Publishing, I started brainstorming about different marketing tools. One idea that popped in my head was a trailer. In my research, I had discovered mixed messages regarding the effectiveness of trailers. Some authors and publicists were wildly enthusiastic while others suggested that trailers did not necessarily lead to more sales.
Weighing both sets of opinions, I reached the conclusion that it wasn’t just about sales. I wanted to celebrate the launch of my debut novel with a trailer. And to make the prospect of a trailer even more exciting, I could call upon the expertise of my musically-talented brothers.
Continue reading on Erin Bevan’s blog.