Once I have the initial spark of an idea, I let it percolate for several days, sometimes longer, until the right words come to mind. Those two to six words often come with no warning and provide the starting signal for a marathon of sixty to eighty thousand words. Even though it may undergo several incarnations, that working title motivates me to complete the manuscript.

Not everyone starts with a title. Some authors spend years writing and polishing a manuscript and then tack on a title, often as an afterthought. Others may brainstorm pages full of ideas and then ask friends and relatives for advice. Regardless of the method used, one fact is clear: The right title (and cover) will catch the reader’s eye in an overcrowded marketplace.

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