On Wednesdays, I share posts, fables, songs, poems, quotations, TEDx Talks, cartoons, and books that have inspired and motivated me on my writing journey. I hope these posts will give writers, artists, and other creatives a mid-week boost.

Whenever I connect with fellow writers, the conversation often ends up focusing on the promotion of our books. A common lament: I don’t want to annoy potential readers with too many ads, tweets, and newsletters.

And then the inevitable question follows: How many tweets (ads, newsletters, emails, etc.) are too many?

I have yet to hear a definitive answer from anyone–online or IRL.

So, when I came across this PDF file, I knew I had to share it.