In Praise of Audiobooks

The numbers are mind-boggling!

• In 2017, the audiobook market captured over $2.5 billion in sales. HarperCollins, Hachette, Simon & Schuster, and Penguin Random House have all verified that profits in their digital units were due primarily to audiobooks. (E-book sales declined by about 5%)
• Forty-eight percent of all listeners are under the age of 35. Members of that cohort listen to an average of 15 books per year.
• Seventy-seven percent of frequent listeners claim that audiobooks have helped them finish more books.

(Source: Audiobook Publishers Association)

At first skeptical, I hesitated when Senior Editor Rhonda Penders introduced the idea of audiobook publishing with ACX to The Wild Rose Press authors. But my well-honed left brain simply couldn’t ignore the numbers and the following benefits.

Continue reading on the Just Romantic Suspense blog.


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