Here are some tips for wannabe yogini on a budget…
Yoga is big business. According to a 2012 “Yoga in America” study conducted by Sports Marketing Surveys USA…
20.4 million Americans practice yoga (8.7 percent of the adult population), an increase of 29 percent from the 2008 figure of 15.8 million.
$10.3 billion was spent on yoga classes and products, up from $5.7 million in 2008.
Of the current non-practitioners, 44.4 percent are interested in trying yoga.
The study didn’t focus on the reasons why these non-practitioners have not tried yoga, but procrastination and finances are likely to be at the top of the list. When people tighten their budgets, health clubs and hobbies are the first to go. And if they haven’t tried a particular sport or activity, they may table it indefinitely.
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